Writing with Pathos and Flair

paid, self-publishing writers

Scientific research shows monkeys prone to ramble?

Discovery Channel today proclaimed: "Monkey Vocab Richer Than Thought."

say what? you mean monkeys have more words than they have thoughts? you mean monkeys have a greater ability to chatter than to think?

yea, sounds like monkeys all right.

of course, what they actually meant to say is that monkey vocabulary is richer than scientists previously thought it was.

things like this happen when trying to shorten an article into a headline.

I've got a whole collection of headlines like this in a book I own titled Squad Helps Dog Bite Victim.

clever.

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Alpha Lim
Kuala Lumpur, Klang Valley, Malaysia
Alpha Lim is a professional copywriter who would like nothing better than to see every man, woman and child writing their hearts out with pathos and flair for fun and profit. His idiosyncrasies include trying to say as much as possible in as few words as necessary, as can be seen all over his blog about copywriting and reflective writing at http://blog.passionista.net/
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