But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
Writing with Pathos and Flair
paid, self-publishing writers
Dummy text ain't so dumb
Who knew good ol' lorem ipsum was so profound?
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2008
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April
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- My web 2.0 afternoon at the Securities Commission
- DDB University 2007: sweepin' the awards
- Don't always give 'em what they want
- I love a little geek humour now and then
- Old Englishmen knew how to insult
- It's been a year since you've been gone
- Make room for that which takes no room
- Dr M calls for--ahem--reformation
- Do you feel lucky?
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April
(9)
Enjoy these feed snippets
- Sign Win - failblog
- About Intelligence - (author unknown)
- “NegaraKu”: PJ Anti-ISA Candlelight Vigil and Bers... - Sivin Kit
- Dark Flow - (author unknown)
- Non Malay PM? - Syed Akbar Ali
Learn about me
- Alpha Lim
- Kuala Lumpur, Klang Valley, Malaysia
- Alpha Lim is a professional copywriter who would like nothing better than to see every man, woman and child writing their hearts out with pathos and flair for fun and profit. His idiosyncrasies include trying to say as much as possible in as few words as necessary, as can be seen all over his blog about copywriting and reflective writing at http://blog.passionista.net/
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