Branded Girl: Marketing Gone Too Far?


PICT5506, originally uploaded by Luke Luo.

I ask you: is that Samsung logo emblazoned on her bosom going too far?
is this the sexploitation of brand ambassadors?

we’re used to their outlandish, revealing costumes by now, but Samsung’s upped the ante with this one, taking “branding” a little too literally, if you ask me.
as if to say Samsung owns her.
or that she’s a Samsung product.

so I ask you again: is this a case of branding gone too far?

(of course, if it turns out that she’s the latest humanoid robot, from Samsung, then I’d say they did an awesome job.
oy. is this then the objectification of women?)

1 Comment so far

  1. ReelKeeper on November 2nd, 2008

    Someone should tell Samsung that their branding exercise has somehow missed its mark… by about 3 inches!